Digital marketing has taken the world by storm. Gone are the days when the only way to get your brand recognized was large billboards and newspaper ads. Facebook made it possible for businesses to create targeted ad campaigns to draw in customers, even if your business doesn't have a physical location.
However, running a Facebook ad campaign isn't as simple as some marketers think, especially that they're not cheap. You need to be an expert in Facebook Ads before attempting to run a low-budget campaign, and we're going to help you get the best Facebook Ads training so you can start your campaign on solid grounds. You can also look at the best dropshipping courses.
3 Top Facebook Ads Trainings
This is a beginner-level program that takes you from the very basics of Facebook marketing strategies all the way to expertise.
[Best for the Money]
2. Advertising on Facebook - LinkedIn Learning
The course gives you an introduction to the world of Facebook marketing by teaching you the common advertising terminology and how to identify your Facebook ad campaign objectives.
[Best for Practical Learning]
3. Online Facebook Classes - SkillShare
The course includes over 4 hours of video content. We like it because it gets updated regularly with the latest trends in Facebook Ads.
What Is the Best Facebook Ads Training?
There are dozens of Facebook ads training courses on the internet, which can make things confusing. However, not all courses deliver the same value. Some poor-quality courses will actually make you waste your money with poorly-executed advertising techniques.
Our goal here is to ensure that your marketing efforts ultimately lead you to make more money instead of wasting a big chunk of your budget for no purpose. Now, let's take a look at some of the best FBA courses and platforms that can help you get started with Facebook Ads training.
Best Facebook Ads Training Reviews
The "Facebook Ads for E-Commerce" course on Udemy is a beginner-level program that takes you from the very basics of Facebook marketing strategies all the way to expertise.
You'll start by creating your own Facebook page for your brand or business and setting up your Ads Manager account. Then, you'll understand the basic structure of a Facebook ad campaign and its features.
You'll also get familiar with the basic terminology used in Facebook marketing strategies, like engagement, traffic, reach, lead generation, and conversions. On top of that, you'll develop the intuition about how conversions and engagement are related to each other.
The course also teaches you how to create a Facebook Pixel and add it to your ad campaign.
Besides, it introduces you to customer targeting and how to define your target audience by gender, interests, hobbies, age, and language. What's more, you'll get clued up about the most common pitfalls that beginners fall into and avoid wasting money.
At the end of the course, you'll learn how to use the Facebook Audience Insights Tool to reach your target audience in a better way, as well as monitor your competitors' content to see what actually works.
- 10 hours of video sessions
- 9 articles
- Lifetime access
- Mobile and TV access
- Certificate of completion
- Get started with creating a business Facebook page
- Create Facebook Business Manager and Ads Manager accounts and learn about their tools
- Understand what a Facebook Ad is and its layout
- Create a new Facebook Pixel
- Learn how to add a Facebook Pixel to your ad
- Get clued up about the common mistakes that newbies make
- Use custom audiences in creating lookalike audiences
- Understand what split testing is and learn how to perform it
If you don't need to enroll in a full-blown Facebook Ads training program, the "Advertising on Facebook" course from LinkedIn Learning might just be what you're looking for.
The course gives you an introduction to the world of Facebook marketing by teaching you the common advertising terminology and how to identify your Facebook ad campaign objectives. Then, you'll learn how to set up your Facebook Advertising account and understand the overall structure of a Facebook ad campaign.
Additionally, you'll know how to set a budget for your campaign based on your marketing goals, competitors, and industry. What's more, you'll get clued up about identifying your target audience and refining your audience with interest and behavior targeting.
The course teaches you how to manage existing campaigns and generate insightful advertising reports to measure your campaign's success and determine whether any changes or improvements could boost its performance.
And it doesn't just end there; you'll also learn how to decide on your key success metrics and KPIs. There's even a dedicated lesson to fully acquaint you with Facebook's ad policies to avoid falling into any pitfalls.
- Video sessions
- Phone and tablet access
- Certificate of completion
- Learn about Facebook marketing strategies and best practices
- Set a budget for your Facebook ad campaigns
- Navigate your way through Facebook's Business Manager
- Learn how to write an engaging ad and choose a suitable image
- Identify and refine your target audience
- Understand what your key success metrics are
- Learn about Facebook's ad policies
SkillShare offers several online Facebook marketing classes that can help you kick up your Facebook marketing skills up a notch. Some courses focus on social media marketing as a whole so that you can combine your Facebook ad campaigns with other campaigns on channels like Instagram and Pinterest.
One of the best Facebook marketing courses on this platform is the "Facebook Advertising: Facebook Ads Hacks 2021". We like it because it gets updated regularly with the latest trends in Facebook Ads. It's a fast-evolving field, which means that a course that wasn't updated for more than a year or two may not be your best option.
The course includes over 4 hours of video content. Oh, and did we mention that it has a hands-on project? That's right; you'll get the chance to experiment with running an ad campaign through your Facebook ads account.
Alternatively, suppose you want a social media marketing course that teaches Facebook and Instagram marketing along with other social media platforms. In that case, you can check out the "Social Media Marketing: Top Tips for Growing Your Followers & Going Viral" course. The course is pretty short, but every minute will teach you something valuable that can help your skyrocket your conversions.
- Video sessions
- Hands-on project
- Full access to all learning materials
- SkillShare app for learning on the go
- Certificate(s) of completion
- Learn the fundamentals of creating a Facebook campaign
- Know how to optimize your advertising budget to get the best results without overspending
- Ensure that your marketing goals match your advertising strategies
- Learn about audiences' retargeting
- Learn how to create conversion ads and increase your ROI
- Get familiar with using other digital marketing channels for your ads strategy
We can't just review Facebook ads courses without bringing up Facebook's own training courses. Facebook offers 4 learning paths, which include:
The first one walks you through the steps you need to land your first few online sales on Facebook, while the second one is tailored for media creators and marketers who want to learn how to advertise from their pages.
As for the third one, it focuses on helping you navigate through the features of the ads manager so you can get your business recognized in no time. The last course is all about learning how to monetize your content by keeping your customers engaged.
Most of the courses' content is presented as written step-by-step guides. The learning resources are somewhat limited, though, especially for beginners. We only recommend exploring these courses after completing at least one course from any other platform on the list.
It's also worth noting that you must pursue one of Facebook's certification programs and get a passing score if you want to get certified.
- A high variety of courses
- Certificate(s) of completion (after passing one of the certification exams)
- Learn how to advertise using Facebook pages
- Boost your online sales on Facebook
- Learn how to use Facebook's Ads Manager
We really like the "Facebook Advertising Training" on eMarketeers because it features live sessions, so you can communicate with the instructor and ask questions more effectively.
The problem, of course, is that it takes away the benefits of learning at your own pace since you'll need to be present when a live session starts.
However, putting that aside, the course is a perfect way for you to get started with your Facebook training journey.
It begins with educating you about the difference between paid and organic marketing and why paid marketing is necessary.
What's more, you'll get familiar with Facebook Pixel, an analytics tool that can help you monitor your ads more effectively.
It can help you decide whether you can do anything to maximize your ads' potential.
You'll also understand the difference between custom events and standard events. Then, you'll learn how to set up your ad manager account and create a business plan for your ad campaign to optimize its performance. Additionally, you'll develop a better understanding of audience targeting based on interests, demographics, and behaviors.
This is definitely a well-rounded course that makes it easier for you to get up and running with your first Facebook ads campaign. Once you complete this course, you should find it easy to apply what you've learned in real life.
- Live sessions
- Lifetime access
- Certificate of completion
- Learn how to create a business strategy for your Facebook ads
- Know the different types of campaigns and pick the right one for your business
- Create and manage Facebook ads effectively to engage your potential customers
- Create custom audiences
- Use Facebook Pixel in measuring the performance of your advertising efforts
- Learn everything you need to know about Facebook's Ads Manager
- Learn how to identify lookalike audiences
How to Pick the Right Facebook Ads Course for Your Needs
Facebook Ads' courses highly vary in content depth, hands-on learning, duration, and freshness. Before enrolling in a Facebook Ads course, take a few moments to think about the following aspects:
The structure of a Facebook Ads course can either make or break your learning experience. A well-structured course takes you from the very basics of setting up your accounts and tools, then slowly walks you through more advanced topics. It should also familiarize you with the basic terminology used in social media ad campaigns before explaining how to run a successful ad campaign.
When choosing a Facebook Ads course, make sure that the course includes any form of assessment methods, like graded assignments and quizzes. It'd also be great if the program contains at least one hands-on project so you can get your hands busy and learn all the ins and outs of using Facebook's Ads Manager.
Facebook Ads training courses have variable lengths. Some courses can be finished in only 1 hour, while others could take you 12+ hours to complete.
Obviously, shorter courses won't cover all the topics on a microscopic level. Per contra, longer classes will likely have more in-depth content. However, you should keep in mind whether your schedule allows you to go for a longer course. Sometimes, you might be required to start your campaign as soon as possible, so a shorter course would be the way to go in that case.
Before enrolling in a Facebook Ads training course, make sure to look at its rating and see what those who've already completed it have to say. A good satisfaction rating is usually somewhere between 4-4.9 stars out of 5.
When you choose a Facebook ads course, make sure that it's up to date according to the latest Facebook updates and best practices. It wouldn't make sense for you to learn how to create Facebook Ads on Facebook's 2016 layout in the 3rd decade of the 21st century.
How Hard Is It to Learn Facebook Ads?
Learning how to run a Facebook Ad campaign shouldn't be that complicated. Once you complete any of the above courses, you should be ready to start your own ad campaigns on Facebook.
However, just like with any other job or profession, there are many challenges that you need to overcome to become an expert. Obviously, you'll have to use some trial and error methods at the beginning.
Even if you're an experienced Facebook ads manager, you'll still need to experiment a bit with every new ad campaign. You can utilize techniques like A/B testing, where you use 2 versions of your Facebook ad to see which of them performs better and brings in more conversions.
How Do I Get Facebook Ad Certified?
Here's how you can earn an official Facebook ad certificate from Facebook:
- Visit the Facebook Blueprint platform
- Navigate to the certification webpage
- Choose one of the available certification exams based on your current skill set
- Register for the exam and score a passing grade
Bear in mind that passing any of these exams isn't easy; you must prepare well. Before attempting to take any of the exams on the Facebook Blueprint platform, make sure that you complete at least one of the best Facebook courses that we've reviewed in this guide. Once you've completed your Facebook ads training, passing the exam will be a walk in the park for you.
How Much Does Facebook Certification Cost?
Facebook certification may cost you anywhere from $99 for associate-level exams up to $150 for professional-level exams. Of course, these prices exclude the possibility of re-attempting the exam if you failed to get a passing score.
How Long Does It Take to Learn Facebook Ads?
Learning Facebook Ads shouldn't take you more than a couple of weeks, provided that you dedicate a fraction of your day to watch the lectures, finish the assignments, and work on your projects. However, many marketers argue that learning Facebook Ads doesn't end with your completion of a course. You need to run at least a couple of campaigns yourself if you want to learn the right way.
Is It Worth to Advertise on Facebook?
Advertising on Facebook is definitely worth it because of targeted ads. Instead of conventional advertising techniques that appear to almost anyone regardless of whether they're interested in the product or not, Facebook Ads allow you to filter out your target audiences and make the ads only appear to a specific segment of consumers.
For example, if you run a car repair business, it wouldn't make sense for your Facebook page ads to target people who don't own a car. Similarly, females won't likely be interested in seeing ads for a males-only gym.
How Much Does a Facebook Ad Cost?
The average cost for a Facebook ad is somewhere around $10/1000 users reached. However, it's worth noting that the cost of a Facebook ad varies based on multiple factors, like your industry, location, product, and target audience.
When you start a Facebook campaign, you bid for reaching your target audience with an ad, and if you invest enough money, you should get better visibility than your competitors.
It's basically an ad auction, which means that your chances of beating your competitors increase if you pay more. That's the challenging part, though. You want to avoid spending more on your ad campaign than necessary if you want to make your business profitable.
Can I Get a Job With a Facebook Ads Training Certificate?
Yes! A Facebook advertising certificate will definitely open new doors for you. Big-scale companies usually need to hire Facebook ad managers to deal with everything related to their Facebook paid marketing efforts. You can also work as a Facebook advertising analyst to oversee the company's Facebook marketing strategy and maximize its ROI (return on investment).
According to Glassdoor.com, Facebook ad managers earn an average annual salary of $50,000, while Facebook advertising analysts make around $40,000 per year. You can expect these numbers to be higher with some experience up your sleeve, but a Facebook ads certification is definitely a good starting point that can help you land an entry-level job.
Is Facebook Advertising Better Than Instagram Advertising?
Well, that's a tricky question that we can't answer with a straightforward yes or no. It all depends on your product or service and your target audience's demographics and preferences.
Generally speaking, Instagram ads are better for visual products or services, like photography, while Facebook ads are suitable for a wide variety of products and services. If your ad content needs to include more text and links, Facebook would be your best bet.
Sometimes, using both platforms to increase your brand awareness and reach more customers might be a good idea, but again, you need to take a few moments to think about your target personas and whether they even use either platform.
Now that we've reviewed some of the best Facebook Ads' training courses, it's time for you to pick the one that interests you the most. Still can't make up your mind yet? Maybe we can make things easier for you with a few hints.
If you want a quick introduction to how Facebook ads work, LinkedIn Learning's "Advertising on Facebook" course would be an excellent choice for you.
On the other hand, if you're ready to invest in a more-detailed Facebook Ads program, then Udemy's "Facebook Ads for E-Commerce" and Marketeers' "Facebook Advertising Training" courses would be some of your best options.
And of course, you can always go for Facebook's own advertising training course. What better way to learn how to run an ad campaign on Facebook than from Facebook itself?
Finally, you should keep in mind that you won't become an expert in Facebook ads overnight. It has a bit of a learning curve, and you need to experiment with what works and what doesn't work for your specific brand or product. Nevertheless, developing an understanding of the foundations by taking any of the reviewed courses will definitely move the needle quicker.