The better part of the business has shifted to a digital model which employs online strategies. Marketing, in particular, has fully revolutionized an online approach. Well, no one is naturally born with these skills. No, you learn to acquire the skills.
The best program to enroll in to gain the essential skills for digital marketing is certifications for marketing. Finding a learning institution offering a digital marketing program might be hard. However, you can find certifications for marketing, which many online learning platforms offer.
Read through to learn more.
3 Top Best Ways to Get an Excel VBA Certification
[Best Overall]
1. Google Ads Marketing Certification- Udemy
Google Ads is a marketing strategy that has taken over the marketing platform, providing a new landscape to digital marketing professionals.
4.9/5
[Best for the Money]
2. Coursera Digital Marketing Specialization - Coursera
It explores the new digital marketing environment to give you exposure to what digital marketing is. It provides learners with the necessary skills to be at par with the changing marketing landscape.
4.8/5
[Best Blog Content]
3. Income School Certification
Income school is one of the online learning platforms you can rely on for marketing concerns. You can visit the website and read the 9 Internet Marketing Hacks that Actually Work blog.
4.7/5
What Are the Best Certifications for Marketing?
The program enacts learners with knowledge about the latest market trends and tactics to ensure your venture's success. As a sales and marketing aspiring professional, you will require these certifications before landing a job; they prove that you have what it takes for the job. Similarly, seasoned marketing experts also need certifications to show their commitment to keeping up with the changing trends.
There are several online certification programs and courses offered by different learning platforms. This feature can make it difficult for you to choose the best program that suits you. Worry less, for we've got you covered. This article is a guide to the nine best certifications for marketing.
The best digital marketing certifications are listed below.
Google Ads Marketing Certification - Udemy
Coursera Digital Marketing Specialization - Coursera
Income School Certification - Income School
Social Media Marketing Certification - Skillshare
Content Marketing Certification - Skillshare
Google Analytics Certification - Edureka
LinkedIn Digital Marketing Certificate - Linkedin
Become a Digital Marketer Certification - Udacity
Simplilearn Digital Marketing Specialist Certificate - Simplilearn
Digital Marketing: A Strategic Perspective Certification - EdX
Best Certifications for Marketing Reviews
4.9/5
Google Ads is a marketing strategy that has taken over the marketing platform, providing a new landscape to digital marketing professionals. To ensure you are at par with the competitive business sector, you need to acknowledge and apply Google ads marketing.
Therefore, you need to enroll in a Google Ads marketing certification to acquire the essential skills.
Several online learning platforms offer this program for free. Udemy online learning platform is dedicated to offering this course in its efforts to enact digital marketing skills to professionals.
What to Expect
Enrolling in this certification program gives you a chance to learn the following resources.
- A procedural approach to Google AdWords certification
- Fundamentals & Search of Google AdWords
- How to effectively use Google Ads to market your products
- Google Ads essentials and tools
- A completion certificate at the end of the course
Udemy is the ideal platform for learning Google Ads marketing certification for the following reasons.
- The course has a high finishing rate.
- The course covers the essential topics only which prove relevant to digital marketing.
- You can use the certificate you get from Udemy to advertise on other platforms like Linkedin and Freelance platforms.
- The course is interactive, giving you the chance to learn more about the course by asking questions to the instructors.
The program includes five main courses with 23 lectures which will take one hour to complete. The five main courses are listed below.
- Google AdWords fundamentals certification
- Google AdWords fundamentals training
- Google Adwords search certification
- Your Google Adwords as a career boost
- Bonus certification
After completing the five courses, you'll have one online exam, after which you will be awarded a certificate. Being certified is a great advantage for any business proprietor. Therefore, the program is ideal for digital market agencies, young digital marketing professionals, graduates, website owners, and many more.
Key Features
- 100% online
- All skill levels, including Beginner, Intermediate, and Advanced
- 6 Google Ads certification courses
- Four articles
- On-demand video (one hour)
- One practice test
- Unlimited access
- Mobile and TV compatible
- $12.99 fee
- 30-Day Money-Back Guarantee
Pros
Cons
4.8/5
Coursera Digital Marketing Specialization is an online certification program that explores the new digital marketing environment to give you exposure to what digital marketing is. It provides learners with the necessary skills to be at par with the changing marketing landscape. Essential topics the course covers are social media marketing, digital marketing analytics, and search engine optimization. The course will help you gain skills to improve your marketing strategies.
Coursera, in partnership with the University of Illinois, offers this approved digital marketing course through the Coursera online learning platform.
Despite the university accrediting this course, it does not offer a degree for it but instead offers a certification.
The platform offers the course at a monthly fee of $39, granting you unlimited online access to its course resources. This certification program will take you eight months to complete.
More than 11,000 learners have already enrolled in the course. This figure is expected to grow as there is a growing demand for digital marketing professionals.
The course has seven main courses, which help you gain marketing skills such as pricing strategies, marketing analytics, product strategies, market performance, and evaluation of web analytics tools. The main courses are listed below.
Main Topics
The digital marketing analytics
Marketing in a digital world
Digital marketing analytics in theory
Digital marketing analytics in practice
Digital media and marketing principles
Digital Media and Marketing Strategies
Digital Marketing Capstone
Besides going through these courses, there are hands-on projects that learners participate in at the end of every course. The projects help learners apply what they have learned to real-world applications. After finishing the seven courses, you earn a certification, which will help you land a job in your digital marketing career path.
What's more impressive about this certification program is that it is available in eleven different languages, including English, French, Italian, Arabic, Spanish, and Portuguese (European and Brazilian). German, Vietnamese, Russian, and Persian. Moreover, it has four instructors, all experienced experts in digital marketing.
Key Features
100% online
Shareable certificates
Flexible schedule
Self-pace learning
Beginner and intermediate levels
It takes eight months to complete
Available in 11 local languages
$592 registration fee
Pros
Cons
4.7/5
Income school is one of the online learning platforms you can rely on for marketing concerns. You can visit the website and read the 9 Internet Marketing Hacks that Actually Work blog. This script teaches how to create compelling content to use in internet marketing.
They go ahead to give the nine simple hacks you can use when marketing your content through the internet. These hacks include:
Hidden party coupon. You can make a page with nothing inside it. The secret page is only accessible to a customer who searches it. This page is where you put the coupon code, which prompts a website visitor into buying your products or services.
Check the price on Amazon. You can link your content to affiliate websites. This aspect gives the customers confidence in what you're offering.
Abandoned Cart. You can make offers on products customers add to their carts but leave the site without making a purchase. This skill may significantly boost your sales.
Just in Time Webinars. You can consider an automated webinar software that lets you record your event before the scheduled time. This way, a large number of your audience will turn up for the event.
Active Campaign—Smart Marketing. This feature lets you access your customers' emails and IP addresses. The two will help you know your visitors' specific areas of interest, allowing you to send a more specific email to boost your sales.
Deadline Funnel. You can put offers or discounted sales on products for a limited time to prompt customers into buying your product the moment they see it.
Upsell. This aspect teaches you the skill of listing add-ons products on your main products such that the customers buy them as a package.
Subscription Confirmed. Here's the coupon I promised! This feature will help you convert your subscribers into customers, usually in the first email.
Google the exact name of a post instead of giving a link. Telling your online customers to google the name of the product you offer is more effective than putting a link.
Pros
Cons
4.6/5
Social media has gained fame and popularity in terms of digital marketing. Many businesses have turned to social media platforms to advertise and sell their products, brands, and services. To ensure you get maximum benefits from social media marketing, you need to enroll in a Social Media Marketing Certification.
This program is a collection of courses that offers a wide range of training in social media marketing.
It covers several social media marketing essentials, ranging from the basics to the more advanced concerns suitable for seasoned digital marketing professionals.
Many online platforms offer this digital marketing certification. Skillshare is an online learning platform that offers the program through its online platforms. The institution has so far enrolled more than 2,000 students in this program. It uses live video classes and downloadable course resources to teach the course. There are 12 classes you should go through to complete the course.
List of Classes
Setting expectations
Audit your current efforts
Ask the hard questions
Work backward
Define your audience
Analyze your competition
Craft a content strategy
Amplify your social strategy
Create a strategy document
Document your activities
Measure your success
Make ongoing adjustments
These classes will help you develop a workable social media marketing strategy to help develop your enterprise. The course will also teach you the skills you need to understand customers better and establish ways to strengthen your relationship with the customers.
Among the many benefits, Social Media Marketing Certification will help you in the following ways.
Measure the current success of your business and identify strategies you can use to improve the success.
Learn from your competitors and improve on their weaknesses.
Pinpoint the actual customers' pain points and their preferences.
Identify how customer behavior impacts your business and how to handle them appropriately.
Identify the key resources you need to invest in to get more customer traffic.
Analyze your team's creativity in social media marketing and seek ways to improve them.
Key Features
12 classes
More than 2,000 learners
2hours to complete the course
Intermediate level
Hands-on projects
100% online
Pros
Cons
4.5/5
Google Analytics Certification is an online course that teaches more about digital data measurement and its application in analytical decision-making processes. You'll learn how to integrate website, app data tracking, and other analytics tools in the analysis and application of strategic decision-making.
Below are quick statistics to show how important Google Analytics Certification is:
Of analytics tools, Google Analytics is the most widely used one.
More than 10 million websites use Google Analytics.
More than half of top US retailers use Google Analytics in key business decision-making and marketing practices.
The median yearly salary of a Google Analytics professional ranges from $62,824 to $131,187.
This online certification program will teach you how to use the available analytic tools to ensure your digital marketing plans are effective. You'll learn how to leverage analytic strategies to identify marketing opportunities and execute the marketing plans. This feature is possible by analyzing the customers' demographics, behaviors, and segmentations. The tools will also help you forecast the future impacts of your customers and how you can address any challenge that may arise.
Several learning institutions and business schools offer this program. However, Edureka online learning platform offers Google Analytics Certification 100% online. The platform implements self-paced learning courses that allow the learners to schedule when and how they learn the course.
The platform's course materials include course videos, Microsoft PowerPoint presentation resources, and class assignments. The course also engages learners in hands-on class projects at the end of the course, allowing them to apply the skills they have learned in real-life industrial scenarios.
The platform structures the course in a simple way that allows learners and professionals to learn how to measure their marketing success, understand their customers better to improve the business, and how maximize their return on investment.
The main courses the program covers are listed below.
Introduction to web analytics
Google analytics - an overview
KPIs and Tools integration in Google analytics
Audience reports and analysis
Behavior analysis
Conversions and Ecommerce Analytics
Social media analytics
Mobile app analytics
Key Features
100% online
$179 fee charge
Self-paced learning
Certificate of participation
All skill levels, including beginner, intermediate, and advanced levels
Interactive classes
Personal learning manager
Pros
Cons
4.4/5
LinkedIn Digital Marketing Certificate is the program to rely on if you have no background knowledge about digital marketing. The course covers several topics, from the basics to seasoned digital marketing professionals' more advanced marketing tools. It will be wise for beginners and intermediate-level learners to enroll in this certification program.
The LinkedIn online learning platform, a product of Microsoft and Lynda, offers this online certification program. The course is 100% online, and you get access to the course after subscribing to a package.
The subscription gives you unlimited access to its features, learning resources, and other benefits.
This digital marketing certification course entails all essential topics are areas of concern as far as digital marketing is concerned. They incorporate other training areas in the program to widen the skill range its learners acquire. Among the skills you will acquire in the LinkedIn Digital Marketing Certificate program are developing effective marketing strategies, doing content marketing, and many more marketing skills.
The platform implements this digital marketing certification through eleven courses, which take approximately 20 hours to complete. The main courses the program covers are:
Main Courses
- Digital marketing foundation
- Google analytics 4 Essential training
- SEO foundation
- Google Ads essential training
- Content marketing foundations
- Social media marketing foundations
- Marketing on Facebook
- Marketing on Instagram
- Strategy and Optimization of Social media marketing
- Email and newsletter marketing foundation
- Introduction to graphics design
After completing each course, you earn a certificate of participation.
Eight experienced and reputable instructors offer the course. This feature lets you gain diverse experiences from different industry experts.
Key Features
- 100% online
- $29.99 monthly fee
- Self-paced learning
- Beginner and intermediate levels
- 11 courses
- Approximately 11 hours to complete
Pros
Cons
4.3/5
The current business generation has moved to the digital way of doing things, marketing being one of them. There is an increased demand for digital marketers, hence the need for you to enroll in a course. The certification will not only help you in your digital marketing career path but also help grow your business.
One program you should consider enrolling in is the Become a Digital Marketer Certification. The course covers the relevant skills one needs to succeed in digital marketing. The program will help you learn how to develop optimized content with a higher google ranking, develop marketing content, create effective adverts, and use social media for marketing your business.
Udacity learning platform has partnered with top industry leaders such as Google, HubSpot, Facebook, Google, and Hootsuite to offer Become a Digital Marketer Certification for free. The platform offers the program on its online learning platform, which has seen more learners from all over the world enrolling.
The three-course instructors have experienced marketing experts dedicated to delivering their services to aspiring digital marketers. They ensure each learner understands the importance and how digital marketing works. They also enrich the learners with real-world experience to help them navigate the digital marketing career ahead.
The program is implemented as a nano degree program, comprising eight projects. These projects take up to three months to complete if you dedicate 10 hours weekly to the program. Learners are expected to complete all projects, which the Udacity reviewer network will review.
After reviewing the projects, this team will send the feedback to confirm you proceed to the next project. Note that if you fail a project, you'll need to resubmit it until you pass it.
The classes are interactive, giving learners more opportunity to ask questions and seek clarifications in areas of concern. Besides, they are self-paced forums that allow you to schedule your learning path.
Topics you'll Learn.
Marketing fundamentals
Content strategy
Social media marketing
Social media advertising
Search engine optimization
Search engine marketing with Google Ads
Display advertising
Email marketing
Measure and optimize with Google analytics
Key Features
Experienced instructors
Three months to complete
Downloadable course resources
Technical mentor support
Nanodegree program
Flexible learning
Pros
Cons
4.2/5
Simplilearn offers several certification programs. Among the outstanding certifications in marketing is digital marketing certification programs, which essentially address marketing strategies. For our case, we shall dig deeper into discussing Digital Marketing Specialist Certificate, which is the top digital marketing certifications program.
Digital Marketing Specialist Certificate is an advanced Master's Program that the Simplilearn learning platform offers. The program is ideal for all skill levels starting from beginners to advanced marketing professionals.
The course focuses more on the practical aspect than the theoretical aspect, allowing learners to learn what directly affects their career path. It broadly covers online marketing essentials, implemented in six main courses and electives. The main courses and electives are listed below.
Main Courses
Mastering SEO, Content Marketing, PPC, and Digital Analytics
Mastering Social Media, Mobile Marketing, and Digital Strategy
Advanced Web Analytics
Advanced Search Engine Optimization (SEO)
Advanced Pay Per Click (PPC) Certification Program
Advanced Social Media
Electives
Advanced Mobile Marketing
Advanced Email Marketing
Advanced Content Marketing
Advanced Website Conversion Rate Optimization
HubSpot Email Marketing Certification Training
Enrolling in the course gives you unlimited access to all learning resources for one year. The course materials are theoretical, digital marketing tools, and practical applications. The course instructors are experienced individuals; therefore, you are assured of the quality of skills you learn.
The certification program costs $899. This registration grants you access to forums organized by the faculty in collaboration with digital marketing experts. After you complete the listed courses and electives, you can apply for an exam for Online Marketing Certified Professional (OMCP) certification.
How to Get Certified
Getting certified needs you to complete all six main courses. There is a certificate awarded after you complete any of the main courses. Upon completing all main courses, you earn a Digital Marketing Specialist Masters Certificate. You can then proceed to take the OMCP examination to be OMCP certified.
Key Features
100% online
Instructor-led training classes
Practical course materials
Digital marketing tools application
$1,499 fee
Self-paced learning
All skill levels: Beginner, Intermediate, and Advanced
Pros
Cons
4.1/5
The consumer and digital marketing landscape is ever-changing. To respond to the constant change, you need to have a strategic perspective on marketing and consumer knowledge. You'll need the know-how exploration skills to help you use effective digital marketing tools to make strategic decisions.
This program suits you as a digital marketing professional, business leader, operations manager, executive, or entrepreneur.
It will help you understand your customers better and deliver what they need.
Digital Marketing: A Strategic Perspective Certification is the course you should enroll in to acquire these skills. The program has a wide coverage of topics such as innovative ideas, digital strategies, and emerging technologies in digital marketing.
EdX offers this certification through its online learning platform. They partner with the Yale School of Management, which accredits this course. The course takes eight weeks to complete if you dedicate seven hours a week to the course. You'll learn several principles during this period, including how digital marketing tools work. You'll also be taken through mobile technology and social media digital marketing applications.
Skills You Will Acquire
- In-practice digital marketing skills for improved lead generation and sales conversions.
- How to apply digital marketing strategies.
- How to collect data useful in generating informed business ideas and decisions.
- How to access and use Career Engagement Networks to improve your career path.
Key Features
- Eight weeks to complete
- Course taught in English
- $2,600 fee
- Self-paced online learning
- A certificate of participation
Pros
Cons
How to Choose the Best Certifications for Marketing
There are several digital marketing courses. It is important to choose the best ones that address your primary concerns. Therefore, when choosing the best certifications for marketing, be sure to consider the factors listed below.
Skill Levels
The marketing profession has different categories depending on skill levels. There are beginner, intermediate, and advanced levels. Similarly, different certifications for marketing programs are meant for different skill levels. Be sure to check the course specifications to identify the skill level it is ideal for before you commit to it. An advanced-level course will be challenging and sometimes irrelevant for a beginner to enroll in. You can take a certification program ideal for all skill levels if you're sure.
The Time Taken to Complete the Certification
The certification for the marketing program you select should take the shortest time possible to complete. However, it shouldn't be too brief such that you miss out on important digital marketing topics. You should also ensure that the weekly schedule should have a timeframe you can afford. Also, take a course that allows for flexibility.
Finishing the course earlier ensures you apply the skills you've learned to generate more leads for your business.
Certificate of Participation
It is crucial to have a certificate of completion upon completing the certification program you enroll in. The compilation certificate will help prospective employers know you possess certain skills they may require for the job at hand. Therefore, the certification for the marketing program you choose should guarantee a certificate at the end of the course.
Cost
Several platforms offer various certifications for marketing programs for free. However, if the specific program you want isn't offered for free, you should look for a platform that offers it at affordable charges.
Convenience
You should always go for an online certification for a marketing program with flexible schedules for your convenience. The classes should have all the learning resources available in one place, which you can retrieve easily.
Topics Covered
You should be careful with the topics a course covers before committing to it. Some certification programs will have shallow content that may address one topic only. An ideal program for marketing should cover a wide variety of content, ranging from introductions to more advanced topics. Know what you want before you move ahead to choose a certification program.
Communication Language
Some certifications for marketing programs are available in one language only. Check if you understand the language of the course before you can commit to it. Ideal programs are the ones available in different languages.
FAQs
What Are the Best Marketing Certifications?
The best marketing certifications are listed below.
Simplilearn Digital Marketing Specialist Certificate
Google Ads Marketing Certification
Digital Marketing: A Strategic Perspective Certification
Google Analytics Certification
Social Media Marketing Certification
Coursera Digital Marketing Specialization
Become a Digital Marketer Certification
LinkedIn Digital Marketing Certificate
Content Marketing Certification
Are Marketing Certifications Worth It?
Yes, marketing certifications are worth it. These certifications have wide coverage of digital marketing topics, features, and benefits. They also help you acquire skills you can use to implement the various digital marketing strategies to help generate more leads, make informed decisions, and grow your business.
The digital marketing certifications also prove that you have the skills your prospective employer might need for you to secure a job. Thus, you can land a job.
Is There Any Certification for Marketing?
Yes, there are certifications for marketing. Several online learning platforms offer certification for marketing programs. When you enroll in the program and complete the course, you are entitled to a certificate of participation. While this certificate does not carry the same credits as the university's degree, it can be used to prove that you possess a certain skill. You will find the certificate important when looking for a digital marketing job.
Is There a CFA for Marketing?
No, there is no Chartered Financial Analyst for marketing. The marketing profession primarily requires a certification only. You'll find most professionals in the marketing sector with no University degrees but rather a certificate of participation in one of the Certifications for marketing programs.
